Bollywood is going through a nostalgic phase as we see the rise of several past movies make a comeback to theatres around the country. Recently, Imtiaz Ali’s Laila Majnu (2018) made a successful re-release seeing a surge in new audience. A cult classic loved by a small audience, the movie at its release was not as per se a blockbuster hit. Speaking of cult classics, Anurag Kashyap’s Gang of Wasseypur also made a comeback this past week with a newer and wider audience along with those who want to relive their favourite cinematic moments.
Bollywood Movies Re-Releasing in Theatres This September
Veer Zara
Tumbbad
Taal
Pardes
Tezaab
How Are Bollywood Re-Releases Competing Against Newer Releases?
In a turn of events, classics like Laila Majnu, Rockstar, and even Rehna Hai Tere Dil Mein released 23 years ago are competing for the screen beside Akshay Kumar’s Khel Khel Mein and John Abraham’s Vedaa, both new releases. Moviegoers have expressed that this new wave of nostalgia they experience while watching the re-releases in theatres is exciting for them. Several film lovers have mentioned opting for re-released movies rather than the latest comebacks.
Why is Bollywood Re-Releasing Old Movies on the Big Screen?
The nostalgic reign of old classics at the Bollywood box office is not a mere coincidence. It is a deliberate strategy by cinema chains to bring people back to the theatres following the downturn witnessed after the Covid-19 pandemic. In a brilliant move, PVR INOX’ decided to re-release Jab We Met (2007) on Valentine’s Day, which sparked the trend. The audience response prompted the multiplex chain to re-release more films that have a loyal fan base and a strong emotional pull from the days of the past.
According to industry insiders, the rise of re-releases will most likely continue, especially with increased competition from streaming platforms. While the ease of OTT services has undoubtedly altered viewing habits, nothing beats the attraction of the big-screen experience. Nostalgia’s cinematic magic will probably continue to captivate audiences, at least until Bollywood improves its production quality.
