The K-pop idol has been under fire since August 6 when he was found drunk driving an electric scooter at night. A new debate sparked when Suga appeared for a Samsung Deutschland ad as fans questioned the appropriateness of featuring him in promotions.
What are the criticisms Suga is Facing Over the Recent Ad Campaign?
On August 15, Samsung posted pictures from their new campaign with Suga with a playful caption which garnered over 500,000 views. The majority of BTS fans expressed their concern and disappointment. However, others in the fandom showed their unwavering support for Suga. The post has fueled an ongoing controversy in which Suga is involved. Fans and critics have both raised questions about taking accountability for their harmful actions.
They also questioned how celebrity endorsements impact public perception of them. A segment of the fandom has chosen to stay devoted to Suga and outpour their deep sense of loyalty for him in the comment section of the post and on other social media platforms.
What’s the DUI Controversy Suga is Involved in?
On the night of 6 August 2024, Suga was involved in an accident after losing his balance while riding an electric scooter in the Yongsan district of Seoul. Next, he was taken to the nearby police station for a breathalyser test which revealed a high blood alcohol concentration level of 0.227%. The legal limit, however, is 0.03%. The dangerously high blood alcohol concentration and his accident while driving the electric scooter sparked a major controversy in South Korea and internationally about accountability, responsibility and how celebrities’ actions impact their fans.
Soon after the news broke out, Suga issued an apology for driving an electric scooter while intoxicated. He acknowledged that he had broken the traffic laws and promised to be more mindful in the future.
